In this “Impact With Leaders” conversation, I sat down with Amy Dunham, Chief Communications Officer at Habitat for Humanity International, to explore the power of… Read More »Impact With Leaders: Amy Dunham, Chief Communications Officer at Habitat for Humanity International
Understanding integrations and usage throughout the stages Let’s think about your most recent, positive shopping experience. You were looking for the perfect pair of running… Read More »The Roles of Digital and Traditional Communications Channels in the Customer Lifecycle
How social media marketing can drive community engagement online and offline With the holiday season right around the corner, our feeds and inboxes are full… Read More »The Success of #OptOutside: How REI Transformed Black Friday With Purpose-Driven Social Media
Most experts’ personal brands are typically focused on sharing knowledge and highlighting them as a “subject matter expert”, “thought leader”, “influencer”, or any other similar… Read More »Key Metrics to Track Your Effectiveness as a Social Impact Marketer
When listening to shifting consumer attitudes today, you’ll hear about how the impact of their “consumerism” on our communities, systems, and planet is driving an… Read More »Building a Consistent and Positive Brand Image of Social Impact Through Association
Founded in 2010, Warby Parker has been a major player in the eyewear industry by offering a variety of stylish eyewear that is both affordable… Read More »20/20 Vision: How Warby Parker Aligns Its Marketing Mix With Its Brand Positioning
The role of social impact for today’s consumers For many, a sense of meaning can be difficult to come by as people yearn for anything… Read More »How a Sense of Meaning Can Influence Buyer Decision Making
Exploring the importance of brand resonance for social impact growth Building a strong brand is critical for the growth of any company or organization —… Read More »The Importance of the Brand Resonance Model: The Story of The Honest Company’s Ups and Downs
Exploring the processes that shape consumer behaviors For a marketer to create messages that resonate with their target audience, it must first understand how consumers… Read More »The Roles of Learning and Memory in Social Impact Marketing
Where two strong brands stand in the social impact landscape Why do you choose one brand over its competitors when you seek a product or… Read More »Understanding Brand Equity in Social Impact: A Comparative Analysis of Patagonia and TOMS