Brand building is not an easy task. Through research, strategy and experimentation, a brand is as much what the organization wants to be as it… Read More »The Value of a Brand Community in Charitable Giving
Do you know who your nonprofit brand is talking to? At first glance, the term “buyer” may suggest an individual engaged in an exchange where… Read More »Building Buyer Personas for Charitable Giving
Approaching potential donors can feel like a daunting task – but it does not have to be a wide net to a sea of uncertainty.… Read More »The Power of Video Advertising for Charitable Giving
On December 20th I received an email with the subject line “We Couldn’t Do It Without You” – and immediately I was intrigued. Who was… Read More »A Spark of Charitable Holiday Giving