When listening to shifting consumer attitudes today, you’ll hear about how the impact of their “consumerism” on our communities, systems, and planet is driving an… Read More »Building a Consistent and Positive Brand Image of Social Impact Through Association
The role of social impact for today’s consumers For many, a sense of meaning can be difficult to come by as people yearn for anything… Read More »How a Sense of Meaning Can Influence Buyer Decision Making
Exploring the processes that shape consumer behaviors For a marketer to create messages that resonate with their target audience, it must first understand how consumers… Read More »The Roles of Learning and Memory in Social Impact Marketing
Understand how habits work to create lasting social change Social impact organizations aim to influence individual and collective actions to positively affect our communities –… Read More »How the Habit Loop Can Predict Future Behaviors for Social Impact