How social media marketing can drive community engagement online and offline With the holiday season right around the corner, our feeds and inboxes are full… Read More »The Success of #OptOutside: How REI Transformed Black Friday With Purpose-Driven Social Media
When listening to shifting consumer attitudes today, you’ll hear about how the impact of their “consumerism” on our communities, systems, and planet is driving an… Read More »Building a Consistent and Positive Brand Image of Social Impact Through Association
Founded in 2010, Warby Parker has been a major player in the eyewear industry by offering a variety of stylish eyewear that is both affordable… Read More »20/20 Vision: How Warby Parker Aligns Its Marketing Mix With Its Brand Positioning
Exploring the importance of brand resonance for social impact growth Building a strong brand is critical for the growth of any company or organization —… Read More »The Importance of the Brand Resonance Model: The Story of The Honest Company’s Ups and Downs
Where two strong brands stand in the social impact landscape Why do you choose one brand over its competitors when you seek a product or… Read More »Understanding Brand Equity in Social Impact: A Comparative Analysis of Patagonia and TOMS