Founded in 2010, Warby Parker has been a major player in the eyewear industry by offering a variety of stylish eyewear that is both affordable… Read More »20/20 Vision: How Warby Parker Aligns Its Marketing Mix With Its Brand Positioning
The role of social impact for today’s consumers For many, a sense of meaning can be difficult to come by as people yearn for anything… Read More »How a Sense of Meaning Can Influence Buyer Decision Making
Exploring the processes that shape consumer behaviors For a marketer to create messages that resonate with their target audience, it must first understand how consumers… Read More »The Roles of Learning and Memory in Social Impact Marketing
Understand how habits work to create lasting social change Social impact organizations aim to influence individual and collective actions to positively affect our communities –… Read More »How the Habit Loop Can Predict Future Behaviors for Social Impact
Organize your data to meet your community’s needs In today’s fast-paced world, it is hard to go a day without coming across data collection –… Read More »The Power of Data Structures: Understanding Dimensions, Attributes and Hierarchies for Your Nonprofit Organization
Understanding how to make a bigger impact on your community To define your nonprofit organization’s success, revenue or profit margins are just one angle to… Read More »Why Your Nonprofit’s Market Share and Share of Voice Matter
How census data can help maximize your nonprofit’s impact For any type of organization, it is vital to understand your target audience to efficiently and… Read More »Transform Your Nonprofit Marketing With Census Insights
Reach your audience to make a change Have you ever felt like you’ve seen and connected with a post from a brand or organization that… Read More »Why Digital Platforms Matter for Social Impact Marketing
How to turn attention into action for your cause Getting the word out and recruiting support for nonprofit organizations presents unique challenges. As marketers in… Read More »Connect With Nonprofit Supporters Through Effective Digital Marketing Strategies
Marketing leaders understand the data – do you? In your marketing department, or within the agency where your marketing work is outsourced, there are research… Read More »How Research Data Can Help You Lead the Way